A Critical Discourse Analysis of Representation of LGBTQ in Slogans Used in Sindh Moorat March

Authors

  • Zunnoor Zafar Content Writer, Enzipe Software House, Kohinoor, Faisalabad Author
  • Hasnain Ramooz Jilan Content Writer, Enzipe Software House, Kohinoor, Faisalabad Author
  • Ghulam Murtaza Content Writer, Enzipe Software House, Kohinoor, Faisalabad Author

DOI:

https://doi.org/10.36755/ijll.v3i01.67

Keywords:

Sindh, Trangenders, Pakistan, Persuasiveness, Discourse, Fairclough’s Model, Slogans, Moorat March, LGBTQ, CDA

Abstract

The article presents the Critical Discourse Analysis (CDA) of representation of LGBTQs in slogans used in Sindh moorat march in social context. The study investigates how it lies on the basis of application of Fairclough version of CDA in the text of the slogans. Moreover, it explicates the appropriation of the slogans in context of social, cultural and political values in the light of text and framework. The results of this research put forth the persuasiveness of the language used in the slogans and the linguistic items that persuade the society into accepting these beliefs, furthermore, the reactions of the society are also recorded which gives an insight on what the society thinks about this march and the research reveals that it's not positive.

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References

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Published

28-06-2023

Issue

Vol. 3 No. 1 (2023): Inception - Journal of Languages & Literature

Section

Articles

License

Copyright (c) 2025 Zunnoor Zafar, Hasnain Ramooz Jilan, Ghulam Murtaza (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

A Critical Discourse Analysis of Representation of LGBTQ in Slogans Used in Sindh Moorat March. (2023). Inception-Journal of Languages and Literature, 3(1), 75-90. https://doi.org/10.36755/ijll.v3i01.67